Local goes global : the ETHNICAST Approach to diversity in Model Development

How model development fuels economic development

Ethnicast Model Didi Jaëlla during runway show for the launching of Baobab's collection "Selva Adentro" in Morondava, Madagascar 
© Felipe Cuartas & Javi Garcia,  Baobab, 2024

In the evolving world of models representation, agencies that understand the nuances of diversity have a unique advantage. ETHNICAST stands out as a Model Manager with deep roots in Madagascar, known for being the craddle of a rich cultural intermixing. Malagasy heritage provides a remarkable foundation for cultivating a dynamic and varied model pool, reflective of the global audience that international industries strive to connect with today.

A Unique Cultural Backbone

Settled in Madagascar and managed by a Malagasy team determined to contribute to local development, Ethnicast is raised in a region marked by diverse influences that is have with a distinct perspective on model development. This cultural depth shapes the way Ethnicast scout, develop and promote models. It isn’t just about appearance; it’s about authenticity, adaptability, and the ability to bring a unique perspective to diversity scouted locally and opened to the global market.

A Focused Development Process

Recognizing that ETHNICAST models come from a country lacking established modeling industries and formal management structures, ETHNICAST prioritizes an approach that prepares them for a completely new environment. This preparation includes meticulous skill refinement (healthcare, exercise, modeling vocabulary, runway walking, posing, etc.), fostering cultural adaptability for diverse international markets, building essential industry knowledge (contracts, networking, etc.), establishing a relevant digital presence (portfolio development, social media strategy), and instilling unwavering professionalism. By addressing these key areas within its model management scope, ETHNICAST prepares models not only to succeed but to overcome the limitations of their local context, effectively providing professional training applicable to the global fashion landscape.

Each step is designed to build confidence and competence, ensuring models are ready to seize international opportunities.

Tailored Support for Long-Term Careers

Ethnicast mission is to set long-term career growth, working closely with each model, offering close guidance and access to premium opportunities. From understanding the demands of international markets to identifying the right placements, Ethnicast ensure that models thrive and sustain their careers.

Beyond Representation

From ETHNICAST perspective, a modeling agency goes beyond fulfilling standards requirements. It's not simply collecting models but shaping individuals into global professionals. Every model represents not just themselves but the dense, multifaceted Malagasy heritage, beyond their origins. Ethnicast approach links local authenticity and global standards, bringing to modeling management an brand new approach, making local models accessible to the global modeling industry.

Looking Ahead, Move Forward

As Ethnicast continue to grow, the agency remains committed to redefining how model management is developed locally and represented on the world stage. With a dynamic approach, rooted in an unique cultural heritage, Ethnicast ensures that every model carries forward the essence of the agency—an embodiment of diversity, vision, and purpose.

Join us as we continue to open doors, build bridges, and showcase the power of authentic representation in a globalized world.

Email contact@ethnicastagency.com WhatsApp us/call us +261 32 09 135 15

Model Vivacia Soazafy during a photoshoot for Ethnicast in Morondava, Madagascar 
© Lalie Rabeharison, Ethnicast, 2024