The Importance of Cultural Understanding in Identifying and Scouting Local Models
What role does cultural understanding play in an approach to identifying and scouting local models particularly in diverse regions like Madagascar island ? Ethnicast Models, Malagasy models Didi Jaëlla and Karen Jeanne during runway show for the launching of Baobab's collection "Selva Adentro" in Morondava, Madagascar © Lalie Rabeharison, Ethnicast, 2024 Cultural understanding is a basic requirement when identifying and scouting local models, especially in a country with specific codes like Madagascar, which built up a culture on its very own, at the crossroads of all continents. It's not just about mixity or physical appearance; it's about respecting and appreciating the unique values and social norms of the local communities from where potential high-profile talents are from. This understanding can significantly impact the success and ethical considerations of the scouting process to catch up the "perle rare" without missing it. How cultural under...
